This is because of the fact that the company is in a position to undertake the necessary costs that will be required in order to make the product attractive in the United States. Par of the reasons were the culture differences between these two countries. In Sony introduced the incorporate-on, in addition to a devoted console generally known as the "Play Station".
The use of 3D animations in the AIBO website as well as the interactive demonstrations in the stores is likely to impact positively on the giving Sony aibo case study analysis definition and explanation on the functionality of the AIBO.
Further analysis of American market and culture should be done before making the decision. And Japan has a large elderly population, to whom a companion without any inconvenience is perfect.
The possibilities of AIBO are limitless. The AIBO has a set of eyes that allow it to navigate through the house without hitting and bumping into furniture.
Is the return going to be enough to cover the cost of mass advertising? There is usually a lot of excitement and hype with new innovations in America making it a very lucrative market to launch and sell products.
The elderly population in America is significantly large and most of them are left to leave alone in their homes making the AIBO a very good companion for them.
There is need to adapt the AIBO concept in terms of both features and benefits in order to make it a hit in the United States market. This allows it not only to walk but to walk well. With more and more applications developed, AIBO can be a functional companion. As to broaden the American market, I think several questions should be considered before making the decision of whether Sony should begin mass advertising.
So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives - Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation.
It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself. Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.
These risks are considered very important and necessary and thus there is always the need to ensure that a company takes the necessary steps to ensure that it protects, controls and minimizes the loses that may be incurred as a result of these risks.
And Japan has a large elderly population, to whom a companion without any inconvenience is perfect. This may be achieved through the use of case studies, interview and other forums that will encourage them to relate with the market directly in trying to identify what expectations potential consumers may have of the AIBO.
For example you can recommend a low cost strategy but the company core competency is design differentiation. With more and more software applications and hardware modules being built on the base of OPEN-R technology, the possibilities are really limitless.
This will allow users of the AIBO to associate with the product and maximize the value from the product since the AIBO is designed in such a way that is customized to meet their expectations and needs from it.
This will likely increase the customer base for the product since most individuals are likely to be attracted to the product once they see and understand the functionality.
The AIBO also comes with six emotions namely happiness, sadness, anger, surprise, fear and dislike. You have to recommend business unit level recommendations. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization.
Step 9 - Take a Break Once you finished the case study implementation framework. This has led to the need to adapt the AIBO concept in such a way that it provides maximum value for the consumers of the product in the American markets and this is very achievable with the use of a customer survey.
As AIBOs are equipped with more and more functions, people have a clearer understanding of what Sony is selling and are more willing to pay for them. Focus on the following - Zero down on the central problem and two to five related problems in the case study.
It is such a success in Japan; the American market is not that hot.
Par of the reasons were the culture differences between these two countries. However, a disagreement around program licensing to the console caused the partnership to tumble through. Most of the European economies are liberalized and greatly allow free trade which is an added advantage for a product like AIBO to make headway in such markets.SONY AIBO-The value proposition and rationale behind the positioning 1.
Section B Harshan HashimPGP Henna Bansal PGP IlikaGrover PGP Jayesh Nagpal PGP Joel Daniel PGP Sony AIBO Case Group 4. Global Marketing Mid-Term Sony AIBO: Case Analysis Prepared by: 1. a. What was Sony’s positioning strategy for AIBO? The AIBO is a robot. In its most simplistic form it is an amalgamation of steel, circuitry, and software.
For example the AIBO Messenger software, AI BO navigation software, AIBO Master studio, AIBO life, wireless LAN, GPS in AIBO and more updated software. Sony should stick to his pet concept but should add it more useful features for its owners such as reminders, emails notifications, calls, security.
Step 3 - Sony AIBO: The World's First Entertainment Robot, Spanish Version Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.
Case Response: Sony AIBO – The World’s First Entertainment Robot Jessica Gahtan Problem The Sony AIBO robot is a ‘companion’ that has become very popular in Japan with a lot of different market segments%(8).
Sony Aibo Case Study; Sony Aibo Case Study. 10 October Further analysis of American market and culture should be done before making the decision. Since Sony has created AIBO Town, a magazine for AIBO devotees, and Cartoon industry is very mature in Japan, AIBO cartoon, AIBO comic books, AIBO video games and a series of AIBO .Download